Well, physicians and healthcare
providers have always been a difficult target for online marketers to tap. The
enactment of the HITECH (Health Information Technology for Economic and
Clinical Health) Act in 2009, expected to move the industry towards full digital
integration by 2020 has changed all that. Healthcare professionals who were
once considered to be notoriously private are now forced to embrace the
internet. Ultimately, healthcare professionals are turning more and more to
Androids and other smart phones to communicate. If to go according to the facts
and figures, around 81% of physicians will be checking e-mail on smart phones
by 2012.
No doubt, opportunity to engage this
market is wide open but Physician Email List should be properly
aligned with the behavior of the busy audience. While considering a physician
e-mail campaign or e-mails directed at other medical professionals, you must
follow some important tips such as-
·
It is advised to go for an expert physician email list provider
and choose the right Healthcare
Mailing List that corresponds directly with your
marketing objectives. The whole process is all about pulling physician e-mail
addresses, specialties, practice information, affiliations for customizable,
multi-channel campaigns with measurable impact and mailing addresses. Moreover,
you must focus upon the accuracy and cleanliness of your physician e-mail list.
·
You should target the campaign segment by time zone, medical
specialty, office size or location to help your delivery and open rates. Be
aware about the day of week you are sending messages to your healthcare
professional email list.
·
It’s better to keep it short and the copy is crucial. During the
process, successful physician emails should be properly addressed. Each e-mail
should be composed as a formal business letter complete with professional
greeting, opening sentence summarizing the letter’s intent and information on
the sender. Anything that is overly gimmicky or promotional should be avoided;
it may strike the recipient or the e-mail client as standard spams and end up
filtered or trashed.
·
Over flamboyant designs will be distracting and reduce the
impact of your message so you should always choose a streamline design. Your
message should contain a clear call to action somewhere within the e-mail fold
line so that the recipient will be able to skim quickly and act.
While preparing the nurse mailing list or any other healthcare
mailing list, you must keep in mind that busy healthcare professionals don’t
have enough time to check every e-mail in their inbox so make it effective and
genuine to grab their attention. So, go ahead with it now!
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